Online Advertising vs Taxi Advertising: Which Works Best?

When it comes to advertising, everyone thinks that they have the ideal platform. There are so many options that it can be difficult at best to select the best form of advertising. However, there is only one way to get the right answer to this question. You have to measure the results yourself.

How Does a Marketer Measure the Impact Of Their Offline Vs Online Advertising?

If you have a specific goal, it’s easy to measure whether your online advertising or offline advertising, such as a taxi advertising campaign, is working best for your company’s needs.

This is where URLs become your best friends. Why? Because you’re going to use them to track different campaigns. On your online advertising, use one URL exclusively. On your taxi advertising, you’ll select a different URL to use.

Now all you have to do is sit back and wait. It couldn’t be simpler. But, stay with us here. You’re going to take this one step farther.

You’re going to gain some “sign-ups” or “Opt-ins” by using this method. You’ll ask people to “sign-up or opt-in” to your mailing list for a freebie. It could be a report, a discount, a short e-book or whatever you like.

Once you’ve captured this information you can then track where each visit came from. If you’re getting more from the form on the Taxi URL, then you know that you’re getting more business from that method of advertising.

If you’re getting more from the online campaign URL, then you’ll know that this is where your money should go.

One important thing to keep in mind is that your online advertising dollars will go toward spreading the word nationally and internationally. If you’re using a taxi advert for your advertising, you’re only going to be reaching a smaller audience in that you’ll only be advertising where the taxi goes.

Now the question arises, where do you want most of your business from? Are you basically an online business? Or, are you a brick and mortar business that sometimes does business online?

If you’re basically online, then you’re going to want to rely on online methods to use your advertising dollars on. If you’re brick and mortar you’ll want to spread the word in your own neighborhood.

This is the best way to brand your business. Once you’ve branded your business as the go-to place you’ll be making a name for yourself and your business, which begins to develop word of mouth.

If your goal is to brand your company, then you’ll want to place your advertising dollars into the method that reaches the most people in your target audience. It may take a few weeks to fully determine where the best place to put your advertising dollars is. However, once you’ve done this you’ll have the vital information that you need.

Using this method of two different URLs will go far in helping you to determine where to best place your advertising dollars and get you the leads and the sales that you want for your company to grow. This method is tried and true and has helped more than one company to determine where best to place their advertising dollars.